To Summarise Me…
Your world is the result of a billion little systems interacting with each other and churning out certain results. When you’re not getting what you want, it simply means that one or more of these systems needs to be plucked from the chaos, perfected, and then re-inserted. I love finding these golden nuggets of potential, and engineering ways to multiply results. Read Work The System to learn more about this mindset.
I wrote half a novel when I was 14, all about elves and nymphs and dragons and uncontrollable magic. I’ve never lost my passion for the written word, only now I’m exploring many more ways in which the immutable power of stories can be tapped. As Seth Godin preaches, everything is story. If you want to sell your product, crush a job interview, or start a revolution, you have to set things up to tell a compelling and trustworthy story. Read All Marketers Are Liars for more on that.
I love nature. It’s endlessly fascinating to me, and not just what you’d see Attenborough narrating. Everything has a nature. Human nature, the nature of learning, of selling, of our bodies, and of our food. Permaculture, biohacking, meta-learning, formal science, are all pursuits that study the reality of something (its nature), and using that knowledge to our advantage.
Help make the world a better place to eat.
I’m a long way from having this all planned out, but I’m sure it will have a lot to do with permacultural methods mastered by the likes of Joel Salatin and Sepp Holzer, mixed with cutting-edge biotechnology. I’m going to find a way to help farms that are trapped making the cereal crops that have gradually turned into the life blood of a diabolical food system – who rely on government subsidies to make ends meet and therefore could not hope to branch out or use even a patch of their property for anything else.
I want to make them profitable again, and what’s more, to help them create produce that they can be proud of and which tastes as good as wild game, like the natural fish farm and amazing ethical foie gras farm reported on by Dan Barber.
We already have all the knowledge we need to do this, and that’s what drives me crazy.